Republican candidate Alfred M. Landon (1887-1987) took on the difficult task of running against incumbent Democrat Franklin D. Roosevelt (1882-1945) in the 1936 presidential election. Roosevelt's masterful use of radio addresses and his successful first term led him to a landslide victory. The "banner" seen here was intended as a cover for the spare tire on an automobile. It supports both presidential candidate Landon and New York Congressional candidate Robert L. Bacon (1884-1938), who won his contest that year.
Many of Landon's campaign items include the motif of a sunflower as a symbol of his home state of Kansas.