1912
Despite his vow not to run for a third term in 1908, Theodore Roosevelt (1858-1919) did run for president in 1912 on the Progressive Party ticket. The campaign textiles waved by his supporters show a number of well-known Roosevelt emblems: a stick, recalling his fondness for the proverb, "Walk softly and carry a big stick"; the elderly bear that he famously spared on a big game hunt; and his glasses, grin and cowboy hat. The 1912 field also included Woodrow Wilson (1856-1924) as the Democratic nominee and incumbent Republican William H. Taft (1857-1930). Taft campaigned far less actively than his opponents, which was reflected in the results. Wilson won with almost 42% of the votes, Roosevelt was second with 27% and Taft garnered 23%. In 1916, Wilson won a second term over Republican Charles Evans Hughes (1862-1948) with 49% of the vote. This made him the only American president to be elected twice without achieveing a popular majority.